Is the content in your 渠道营销 automation platform useful, tailored to Partner needs, and is it relevant? Is your PRM system identifying new, quality leads? Are the email templates current in design aesthetics and information? Are there elements you can add to help with demand generation like social media and 内容联合？您的平台可能已经具有您可能未使用的这些功能。在解决合作伙伴资源的这些方面的同时 taking Partner needs into consideration will help your 渠道营销 efforts pay off.
If every one of your partners were exactly the same, 渠道营销 would be a lot easier, wouldn’t it? Obviously that’s not the case. 有 some challenges Partners face that are 共同 across the entire Partner ecosystem. Then there are those challenges faced by only a portion of the Partners you work with. Taking the time to identify the differences and segment communications not by tier but by challenge is where Vendors have one of the biggest opportunities for Partner enablement. Understanding 如何绘制合作伙伴对话 为了增长您的渠道是关键。
Communications and enablement through world-class Partner programs is our passion. We’re happy to help shape your 渠道营销 strategy to drive more demand through your Partners. Interested in learning more about communicating to Partners in ways that put you top of mind?